Questions to Ask Before Running a PPC Marketing Campaign

Before you invest in Pay-Per-Click (PPC) marketing campaign or any paid search campaigns, make sure you have the right marketing strategy in place for your business! Here are some key questions you should be asking yourself as a business:

What is your budget & expected return? – Set a budget that aligns with your goals and focus on ROI.

Do you understand your business & target audience? – Reaching the right people with the right message is key.

What is your PPC goal? – Awareness, leads, or sales? Define success before launching.

How will you track success? – Know your key metrics (clicks, conversions, cost-per-acquisition).

Where will your ad take people? – A strong, optimized landing page is just as important as the ad itself!